Banks Embrace Conservative Use of Social Media in Wake of Data Scandals

PREMIUM —Banks appear to have recoiled from the deep, detailed use of social media data in their marketing. One taking a conservative approach is U.S. Bank. “U.S. Bank tends to be more conservative than most banks, which can be frustrating for marketers,” said U.S. Bank’s senior vice president of brand advertising and social media, Kelly […]

Source: Banks Embrace Conservative Use of Social Media in Wake of Data Scandals